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COMMUNICATIONS
The Communications Committee develops and implements social media and marketing strategies to promote upcoming events, programs, and initiatives within ASCE Orange County. It serves to recognize members of the civil engineering community and to support the promotional efforts of all ASCE OC activities.
Committee members are responsible for creating social media strategies to generate new members and retain current members! This requires working with other ASCE OC Committees and Institutes, posting content across all ASCE OC social media platforms — Instagram, Facebook, Twitter, and LinkedIn, and sending email updates bi-weekly.
For this fiscal year, we plan to continue these efforts by highlighting our ASCE OC members on social media every month through social media challenges, certification recognitions, events recap photos, and more!
Please submit you social media blast requests here.
PROJECTS & INITIATIVES
GET TO KNOW YMF SERIES
The Communications Committee created "Get to Know YMF," a social media series that recognizes our Younger Member Forum (YMF) members' lives beyond ASCE and engineering by sharing their hobbies, dreams, favorite childhood memories, memorable experiences, bucket list items, and many more, with a fun photo! It is in an effort to encourage more members to attend our monthly meetings and highlight the personalities behind the creativity and passions of our ASCE OC YMF events and programs. Overall, the series was a wonderful reminder that behind every engineer is a person with memories, loved ones, dreams, and aspirations that helped shape them into the individual they are today. Check out and learn more about the civil engineers featured in the series on our Instagram account here!
MEMBER APPRECIATION STARS
The Communications Committee also established “Member Appreciation Stars” as part of our Member Appreciation Program. It is in an effort to celebrate the small and big successes of our members - both in ASCE and their personal lives! It can range from scheduling a meeting and creating a flyer to celebrating an engagement, and many more! Each star is collected during the monthly OC YMF board meeting where members share their “stars” for the month by typing it in a virtual post-it note on the MURAL platform. Check out all of our previous Member Appreciation stars on our Instagram account here!
INTRODUCING YMF SERIES
To highlight and showcase our ASCE OC YMF Committees, the Communications team created the "Introducing YMF" series to feature the events our various technical and social committees do. It is a way to advertise our stellar team's work, but also to encourage more new members to participate in future events. While the series is a way to inform members about our committees, it is also a unique opportunity to post throwback photos from our staple events!
WORK FROM HOME PHOTO CHALLENGES
In light of the coronavirus continuing to affect our daily lives, we've missed all the amazing people that inspire the strength and purpose of our ASCE Orange County family. Zoom meetings and events became the norm and it refocused our energies and time to new hobbies and talents! Through the power of technology and social media, the ASCE OC YMF Communications Committee introduced the Work from Home Photo Challenge on Instagram in May 2020. It is in an effort to reconnect with our wonderful members and continually encourage positivity during an otherwise challenging pandemic time.